TRANSPARENT COMMERCIAL STRUCTURE · ZERO LOCK-IN
Plans & Pricing: Built for Sole Traders, 1–2 Person Small Ltds & Bespoke Growth Engines
Stop paying for 6 disconnected software subscriptions and external retainers that never talk to each other. Choose a clear, accountable commercial plan tailored to your exact stage of business.
THREE COMMERCIAL PATHWAYS · 100% ASSET OWNERSHIP
Select the Plan Built for Your Business Structure
Whether you are a sole trader out on the tools, a 1–2 person Limited Company looking for an unfair digital advantage, or an established SME ready for a full 4-sprint Growth Engine, every tier includes 100% platform ownership and Human-in-the-Loop governance.
TIER 01 · SOLE TRADERS & INDEPENDENTS
Sole Trader Essentials
Commercial Model: Single-Operator Monthly Plan · Rolling 30-Day Term (Zero Lock-In)
Designed for skilled trades, independent hospitality venues, and solo specialists who want a fast, trustworthy digital front door without evening admin.
- Fast Worzl Web Platform: Conversion-ready mobile & desktop website that captures local enquiries in 60 seconds
- Managed Worzl Cloud Infrastructure: Enterprise hosting, daily backups, SSL, and proactive security shield
- Local Search Authority: Ongoing Google authority signals and local competitor tracking
- Authentic Community Presence: Done-for-you weekly community and business group showcases in your exact voice
- Two-Way Worzl Sync: Edit text anytime in your Content Studio without breaking the design
- Monthly Momentum Summary: Clear plain-English summary emailed straight to your inbox
TIER 02 · SMALL LTD COMPANIES (1–2 PEOPLE)
Small Ltd Per-Licence Plan
Commercial Model: Per-User Licence (1–2 Named Director / Operator Seats)
Built for 1–2 person Limited Companies, specialist B2B consultants, and boutique practices ready to scale their authority and pipeline without hiring extra staff.
- Everything in Sole Trader Essentials, plus:
- 1–2 Named worzl.ai Seats: Dedicated operator licences for up to 2 directors or partners
- Custom Company ‘Brand Brain’: Codifies your pricing rules, services, and tone of voice across all channels
- Active worzl.ai Agent Fleet: Technical SEO, Content, LinkedIn Leadership, and Research agents working for your team
- Polite B2B Outreach & Diary Sync: Multi-touch introductions that pause automatically when a prospect books a call
- Bi-Weekly Momentum Reporting: Formal executive progress and search authority reports by email
TIER 03 · ESTABLISHED LTDs & GROWING SMEs
Bespoke Growth Engine
Commercial Model: Scoped 4-Sprint Architecture Build + Tailored Managed Retainer
Engineered for 5–50+ staff SMEs, British manufacturers, retail/e-commerce brands, and multi-director B2B groups replacing fragmented agencies.
- Bespoke Multi-Page Platform: 30 to 70+ page sector hubs, interactive quote specifiers, and boardroom pitch suites
- Full 27-Agent Workforce (6 Sections): 1 Central Orchestrator + 26 Specialist Agents equipped with 286+ tools
- Joined-Up Back-Office & Stock: Physical shop till sync, wholesale supplier catalogue automation, and 24/7 digital concierges
- Direct Principal Consultancy: Hands-on commercial architecture and engineering led by Simon Carr
- Friday Growth Flight Deck: Weekly executive governance reviews and formal boardroom reporting
2026 UK SME COST BENCHMARK · STOP PAYING THE FRAGMENTATION TAX
The 2026 ‘Tool Sprawl’ Reality vs. One Joined-Up Growth Engine
Most UK small businesses and Limited Companies are quietly bleeding margin across half a dozen disconnected software subscriptions and external retainers — while still spending 15+ hours a week copying data between them. Here is how the market benchmark compares to our unified approach:
| Business Capability | Typical Fragmented Setup (DIY SaaS & Retainers) | Market Reference Cost (UK 2026) | The Hidden Operational Catch | In The Loop + worzl.ai Platform |
|---|---|---|---|---|
| AI Assistants & Prompt Tools | 2–3 separate individual AI chat, image & copywriting subscriptions | £60 – £180 / month | Blank-page syndrome; no memory of your business; staff waste hours prompting from scratch | Included: 27 coordinated worzl.ai agents pre-trained on your Brand Brain |
| Search Authority & Keyword Intelligence | Standalone SEO audit software or basic external SEO retainer | £100 – £600 / month | Sends you complicated spreadsheets of technical errors that nobody in your team has time to fix | Included: 72-tool Technical SEO Agent + human-verified backlinks & content execution |
| CRM, B2B Outreach & Email Journeys | Marketing automation platform + per-seat sales CRM licences | £75 – £450 / month | Steep learning curve; robotic templates that hurt your reputation if not carefully governed | Included: Polite multi-touch B2B introductions that stop automatically when a meeting is booked |
| Website Hosting, Security & Edits | Legacy web agency hosting contract + ad-hoc developer support tickets | £50 – £250 / month | Waiting days and paying extra hourly fees just to change a paragraph or add a new service page | Included: Managed Worzl Web Platform, security shield & instant two-way Content Studio sync |
| Content, LinkedIn & Community Presence | Freelance copywriters or traditional social media agency retainer | £300 – £1,500+ / month | Generic ‘vanity posts’ that sound nothing like you and generate zero qualified appointments | Included: Authentic thought-leadership, community showcases & sector landing pages |
| The ‘Human Glue’ (Owner & Director Time) | You or your staff manually connecting tools, chasing agencies & loading stock | 15+ hrs / week of lost director time | Every evening and Sunday spent wrestling with admin instead of serving customers or closing deals | Solved: 1 Central Orchestrator + Human-in-the-Loop governance & Friday Flight Deck reports |
| TOTAL MONTHLY EXPOSURE | 6+ Disconnected Logins, Bills & Suppliers | £585 – £2,980+ / month (£7,020 – £35,760+ / year) | Zero joined-up accountability when leads drop | One Accountable Partner: Sole Trader, Per-Licence (1–2 Seats), or Bespoke Growth Engine |
SIDE-BY-SIDE DELIVERABLES · CLEAR SCOPE AT EVERY STAGE
Compare What Is Included Across All Three Plans
Every plan starts with a free, straight-talking commercial review. You can start with essentials and scale up as your business grows:
| Core Deliverable & Capability | 01 · Sole Traders (Single-Operator Plan) | 02 · Small Ltd Co (1–2 User Licences) | 03 · Established Ltds & SMEs (Bespoke Growth Engine) |
|---|---|---|---|
| Ideal Business Size & Structure | Solo trades, local specialists & independent venues | 1–2 person Limited Companies, B2B consultants & practices | 5–50+ staff SMEs, manufacturers, retail & multi-director groups |
| Commercial Licensing Model | Single-Operator Monthly Plan (Rolling 30-Day) | Per-User Licence (1–2 Named Director Seats) | Scoped 4-Sprint Build + Tailored Managed Retainer |
| Worzl Web Platform & Cloud Hosting | Fast local conversion website (up to 10 pages) + managed cloud hosting | Authority website + dedicated service & sector landing pages | Bespoke 30 to 70+ page multi-sector showcase or e-commerce platform |
| Company ‘Brand Brain’ Knowledge Base | Core local service & tone-of-voice profile | Full Brand Brain codifying pricing rules, ICP personas & credentials | Multi-department Brand Brain + technical specification & margin rules |
| worzl.ai Agent Workforce Access | Local SEO & Community Showcase agents operated for you | 1–2 Named Seats across SEO, Content, LinkedIn & Outreach agents | Full 27-Agent Fleet (1 Orchestrator + 26 Specialists / 286+ Tools) |
| Search Authority & Backlink Signals | Local search authority & nearby competitor tracking | Regional & national keyword mapping, semantic entity tuning & backlinks | Full Pillar-Cluster architecture, high-authority backlinks & AI search citations |
| Interactive Calculators, Specifiers & Pitch Suites | 60-second mobile enquiry & quote request funnel | Lead qualification funnel + calendar booking integration | Bespoke multi-step quote specifiers, 24/7 digital concierges & widescreen boardroom pitch decks |
| Back-Office, Shop Till & Catalogue Automation | Direct email & phone lead notifications | CRM pipeline & automated B2B email follow-up sync | Real-time physical shop till sync & wholesale supplier catalogue automation |
| Human-in-the-Loop Governance & Reporting | Monthly plain-English momentum summary by email | Bi-weekly Executive Momentum Report + pre-publish sign-off | Weekly Friday Growth Flight Deck + direct Principal Consultancy with Simon Carr |
| 100% Platform, Domain & Data Ownership | ✓ Included as standard | ✓ Included as standard | ✓ Included as standard |
NO HARD SELL · 100% COMMERCIAL HONESTY
Ready for an Honest Review of Your Website & Growth Engine?
Book a relaxed 15-minute chat or request a free written review. Remember our rule: if we can’t make a measurable difference to your business, we will tell you straight away.